{"title":"Best Before Sale — 30% OFF","description":"\u003cp\u003eGenuine Japanese tea at 30% off. These batches are at or just past their \u003cstrong\u003eBest Before\u003c\/strong\u003e date — a guide to peak quality, not a safety date. Every item has been checked and is safe to enjoy; flavour and aroma may be slightly milder than a fresh batch. Each product page shows its exact Best Before date. Limited stock — once it's gone, it's gone.\u003c\/p\u003e","products":[{"product_id":"shizuoka-kawane-sencha-first-flush","title":"[Best Before Oct 2026] Shizuoka Kawane Sencha - First Flush","description":"\u003cdiv style=\"border:2px solid #b5452f;border-radius:8px;padding:12px 16px;margin-bottom:20px;background:#fff6f3\"\u003e\n\u003cp\u003e\u003cstrong\u003e🏷️ Best Before Sale — 30% OFF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis batch passed its Best Before date on \u003cstrong\u003e31 October 2026\u003c\/strong\u003e. A Best Before date is a guide to peak quality, not a safety date. We have checked this stock and it is safe to enjoy — the aroma and flavour may be slightly milder than a fresh batch. Limited stock only.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eShizuoka Kawane Sencha — First Flush (88th Night)\u003c\/h2\u003e\n\u003cp\u003eIn Japan, the 88th night after the first day of spring is considered the most auspicious time to harvest tea. Leaves picked on this day are believed to bring good health and longevity — and one sip of this tea will show you why it's so celebrated.\u003c\/p\u003e\n\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e🌸 \u003cstrong\u003eFirst flush harvest\u003c\/strong\u003e — picked at the peak of the season when tea leaves are at their most tender and flavourful\u003c\/li\u003e\n  \u003cli\u003e🏞️ \u003cstrong\u003eKawane region\u003c\/strong\u003e — grown in the mountain river valleys of Shizuoka, shaped by clean water and clean air\u003c\/li\u003e\n  \u003cli\u003e🍃 \u003cstrong\u003eDeep-steamed (Fukamushi)\u003c\/strong\u003e — longer steaming creates a richer, fuller flavour with a beautiful dark green colour\u003c\/li\u003e\n  \u003cli\u003e🌿 \u003cstrong\u003eSmooth \u0026amp; umami-rich\u003c\/strong\u003e — naturally sweet with a deep, savoury character unique to deep-steamed Sencha\u003c\/li\u003e\n  \u003cli\u003e✈️ \u003cstrong\u003eDirect from Shizuoka\u003c\/strong\u003e — Japan's most famous tea-producing region\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAbout Kawane \u0026amp; Fukamushi Sencha\u003c\/h3\u003e\n\u003cp\u003eKawane is a remote mountain region within Shizuoka Prefecture, surrounded by the Oi River valley. The cool mountain air, morning mist and clean river water create ideal conditions for growing Sencha with exceptional depth. Fukamushi (deep-steamed) Sencha is steamed for twice as long as regular Sencha, breaking down the leaves more finely and producing a richer, less astringent brew with a distinctive needle-like appearance.\u003c\/p\u003e\n\n\u003ch3\u003eBrew Guide\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eUse 3–5g of loose leaf tea per cup\u003c\/li\u003e\n  \u003cli\u003ePour 70–75°C water over the leaves\u003c\/li\u003e\n  \u003cli\u003eSteep for 45–60 seconds (shorter than regular Sencha due to the fine leaves)\u003c\/li\u003e\n  \u003cli\u003ePour fully and enjoy. Re-steep 2–3 times\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e💡 \u003cem\u003eTip: Use a fine-mesh strainer as the deep-steamed leaves are finely broken.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOrigin: Kawane, Shizuoka Prefecture, Japan\u003c\/em\u003e\u003c\/p\u003e","brand":"Japan Green Tea","offers":[{"title":"Default Title","offer_id":43540887175234,"sku":"JGT-SHIZKAW-06","price":20.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6063\/7506\/files\/Kawane_Cha_88th_Night.png?v=1777213933"},{"product_id":"premium-sencha","title":"[Best Before Oct 2026] Shizuoka Premium Sencha","description":"\u003cdiv style=\"border:2px solid #b5452f;border-radius:8px;padding:12px 16px;margin-bottom:20px;background:#fff6f3\"\u003e\n\u003cp\u003e\u003cstrong\u003e🏷️ Best Before Sale — 30% OFF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis batch passed its Best Before date on \u003cstrong\u003e31 October 2026\u003c\/strong\u003e. A Best Before date is a guide to peak quality, not a safety date. We have checked this stock and it is safe to enjoy — the aroma and flavour may be slightly milder than a fresh batch. Limited stock only.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eJapan's Favourite Tea — Now in Your Cup\u003c\/h2\u003e\n\u003cp\u003eThis is the tea Japan drinks more than any other. Fresh, grassy, and beautifully smooth — our Shizuoka Premium Sencha captures everything that makes Japanese green tea the world's most refined daily brew.\u003c\/p\u003e\n\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e🇯🇵 \u003cstrong\u003eJapan's most beloved tea\u003c\/strong\u003e — Sencha accounts for over 70% of all tea consumed in Japan\u003c\/li\u003e\n  \u003cli\u003e🏔️ \u003cstrong\u003ePremium Shizuoka origin\u003c\/strong\u003e — grown on the slopes of Mt. Fuji, Japan's most celebrated tea region\u003c\/li\u003e\n  \u003cli\u003e🌿 \u003cstrong\u003eFresh \u0026amp; grassy\u003c\/strong\u003e — clean, bright flavour with a natural sweetness and gentle astringency\u003c\/li\u003e\n  \u003cli\u003e⚡ \u003cstrong\u003eEnergising yet calm\u003c\/strong\u003e — natural caffeine balanced with L-theanine for clear, focused energy\u003c\/li\u003e\n  \u003cli\u003e💚 \u003cstrong\u003eRich in antioxidants\u003c\/strong\u003e — catechins and vitamins to support your health every day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAbout This Tea\u003c\/h3\u003e\n\u003cp\u003eShizuoka Prefecture produces over 40% of all Japanese tea, and for good reason. Nestled between the Southern Alps and Suruga Bay, with Mt. Fuji watching over its slopes, Shizuoka's climate — warm days, cool nights and abundant rainfall — creates ideal conditions for growing Sencha of outstanding quality. Our Premium Sencha is carefully steamed, rolled and dried to lock in its fresh flavour and vivid green colour.\u003c\/p\u003e\n\n\u003ch3\u003eBrew Guide\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eUse 3–5g of loose leaf tea per cup\u003c\/li\u003e\n  \u003cli\u003ePour 70–75°C water (avoid boiling water to prevent bitterness)\u003c\/li\u003e\n  \u003cli\u003eSteep for 60–90 seconds\u003c\/li\u003e\n  \u003cli\u003ePour completely and enjoy. Re-steep 2–3 times\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e💡 \u003cem\u003eTip: For a sweeter, more umami-rich cup, use cooler water (65°C) and steep for 2 minutes.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOrigin: Shizuoka Prefecture, Japan\u003c\/em\u003e\u003c\/p\u003e","brand":"Japan Green Tea","offers":[{"title":"Default Title","offer_id":43540888256578,"sku":"JGT-SHIZPREM-05","price":24.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6063\/7506\/files\/Tokusen_Ryokucha_-_Premium_Green_Tea.png?v=1777212212"},{"product_id":"japangreentea-seicha-hojicha-tea-bags","title":"[Best Before Oct 2026] Kirishima Hojicha Tea Bags","description":"\u003cdiv style=\"border:2px solid #b5452f;border-radius:8px;padding:12px 16px;margin-bottom:20px;background:#fff6f3\"\u003e\n\u003cp\u003e\u003cstrong\u003e🏷️ Best Before Sale — 30% OFF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis batch passed its Best Before date in \u003cstrong\u003eOctober 2026\u003c\/strong\u003e. A Best Before date is a guide to peak quality, not a safety date. We have checked this stock and it is safe to enjoy — the aroma and flavour may be slightly milder than a fresh batch. Limited stock only.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eWarm, Toasty Hojicha — From the Misty Hills of Kirishima\u003c\/h2\u003e\n\u003cp\u003eUnwind with every sip. This organic Hojicha from the Kirishima highlands of Kagoshima is slow-roasted to perfection, delivering a rich, toasty aroma and a naturally sweet, mellow flavour with almost no bitterness.\u003c\/p\u003e\n\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e🍂 \u003cstrong\u003eRich roasted flavour\u003c\/strong\u003e — warm, earthy and naturally sweet, like a cosy hug in a cup\u003c\/li\u003e\n  \u003cli\u003e🌙 \u003cstrong\u003eNaturally low in caffeine\u003c\/strong\u003e — perfect for evenings, kids, or anyone sensitive to caffeine\u003c\/li\u003e\n  \u003cli\u003e☕ \u003cstrong\u003eConvenient tea bags\u003c\/strong\u003e — easy to brew hot or as iced hojicha in minutes\u003c\/li\u003e\n  \u003cli\u003e🌿 \u003cstrong\u003eOrganic \u0026amp; traceable\u003c\/strong\u003e — grown by the Imamura family at Seicha, Kirishima\u003c\/li\u003e\n  \u003cli\u003e✈️ \u003cstrong\u003eDirect from Japan\u003c\/strong\u003e — sourced from one of Japan's most respected tea-growing families\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAbout This Tea\u003c\/h3\u003e\n\u003cp\u003eHojicha is made by roasting green tea leaves at high temperature, which removes most of the caffeine and transforms the flavour into something deeply comforting. The Imamura family at Seicha have been growing and crafting tea in the misty Kirishima highlands for generations — their clean mountain air and rich volcanic soil produce tea of exceptional quality.\u003c\/p\u003e\n\n\u003ch3\u003eBrew Guide\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003ePlace one tea bag in your cup\u003c\/li\u003e\n  \u003cli\u003ePour 95°C water (nearly boiling) over the bag\u003c\/li\u003e\n  \u003cli\u003eSteep for 30–60 seconds\u003c\/li\u003e\n  \u003cli\u003eRemove the bag and enjoy\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e💡 \u003cem\u003eFor iced hojicha: brew double strength and pour over ice. Delicious with a splash of milk too!\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eOrigin: Kirishima, Kagoshima Prefecture, Japan | Certified Organic\u003c\/em\u003e\u003c\/p\u003e","brand":"Japan Green Tea","offers":[{"title":"Default Title","offer_id":43666391466050,"sku":"JGT-KIRIHOJI-02","price":13.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6063\/7506\/files\/Hojicha.jpg?v=1777207341"},{"product_id":"kirishima-sencha","title":"[Best Before Dec 2026] Kirishima Sencha Loose Leaf","description":"\u003cdiv style=\"border:2px solid #c98a1b;border-radius:8px;padding:12px 16px;margin-bottom:20px;background:#fffaf0\"\u003e\n\u003cp\u003e\u003cstrong\u003e🏷️ Best Before Sale — 30% OFF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBest Before: \u003cstrong\u003e10 December 2026\u003c\/strong\u003e. Enjoy before this date for peak flavour. Limited stock only.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eRefined Daily Sencha — From the Misty Hills of Kirishima\u003c\/h2\u003e\n\u003cp\u003eBright, fresh and beautifully balanced. This Sencha from the Kirishima highlands of Kagoshima brews into a clear jade-green cup with a clean grassy flavour, gentle sweetness and a smooth, lingering finish.\u003c\/p\u003e\n\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e🌿 \u003cstrong\u003eFresh \u0026amp; vibrant\u003c\/strong\u003e — classic Japanese Sencha character with a clean, grassy sweetness\u003c\/li\u003e\n  \u003cli\u003e🏔️ \u003cstrong\u003eMountain-grown\u003c\/strong\u003e — Kirishima's cool altitude and volcanic soil create exceptional depth of flavour\u003c\/li\u003e\n  \u003cli\u003e👨‍🌾 \u003cstrong\u003eFamily farmed\u003c\/strong\u003e — grown by the Imamura family at Seicha, with generations of tea expertise\u003c\/li\u003e\n  \u003cli\u003e⚡ \u003cstrong\u003eNatural energy\u003c\/strong\u003e — gentle caffeine with L-theanine for calm, focused alertness\u003c\/li\u003e\n  \u003cli\u003e✈️ \u003cstrong\u003eDirect from Japan\u003c\/strong\u003e — no middlemen, just pure, traceable Japanese tea\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAbout This Tea\u003c\/h3\u003e\n\u003cp\u003eKirishima in Kagoshima Prefecture sits high in the mountains of southern Japan, blessed with clean air, mineral-rich volcanic soil and cool temperatures that slow the growth of tea leaves — concentrating their flavour and nutrients. The Imamura family at Seicha are one of the region's most respected tea producers, and their Sencha reflects both the terroir and their craft.\u003c\/p\u003e\n\n\u003ch3\u003eBrew Guide\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eUse 3–5g of loose leaf tea per cup\u003c\/li\u003e\n  \u003cli\u003ePour 70–75°C water (not boiling — this protects the delicate flavour)\u003c\/li\u003e\n  \u003cli\u003eSteep for 60–90 seconds\u003c\/li\u003e\n  \u003cli\u003ePour and enjoy. The leaves can be steeped 2–3 times\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e💡 \u003cem\u003eTip: Second and third steepings reveal different layers of flavour — sweeter and more mellow.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOrigin: Kirishima, Kagoshima Prefecture, Japan\u003c\/em\u003e\u003c\/p\u003e","brand":"Japan Green Tea","offers":[{"title":"Default Title","offer_id":43666393563202,"sku":"JGT-KIRISEN-01","price":24.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6063\/7506\/files\/Premium_Sencha_-_Kirishima.heic?v=1776952492"},{"product_id":"tea-bag","title":"[Best Before Oct 2026] Kirishima Green Tea Bags — 10 Bags × 5g","description":"\u003cdiv style=\"border:2px solid #b5452f;border-radius:8px;padding:12px 16px;margin-bottom:20px;background:#fff6f3\"\u003e\n\u003cp\u003e\u003cstrong\u003e🏷️ Best Before Sale — 30% OFF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis batch passed its Best Before date in \u003cstrong\u003eOctober 2026\u003c\/strong\u003e. A Best Before date is a guide to peak quality, not a safety date. We have checked this stock and it is safe to enjoy — the aroma and flavour may be slightly milder than a fresh batch. Limited stock only.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eFresh, Clean \u0026amp; Naturally Sweet — From One of Japan's First Organic Tea Farms\u003c\/h2\u003e\n\n\u003cp\u003eThese premium green tea bags come directly from our farmer — a second-generation family tea farm in the highlands of Kagoshima, Japan. Growing tea since 1967, they were among the first in Japan to commit to fully organic cultivation, earning JAS Organic Certification for all their farms in 2000.\u003c\/p\u003e\n\n\u003cp\u003eEach bag holds \u003cstrong\u003e5g of large-cut sencha leaves\u003c\/strong\u003e — double a standard tea bag — delivering a bold, vibrant cup with natural sweetness and no bitterness. Simple to brew, extraordinary to drink.\u003c\/p\u003e\n\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e🍃 \u003cstrong\u003e5g per bag = richer, fuller flavour\u003c\/strong\u003e — generous large-cut leaves, not the dust found in ordinary tea bags\u003c\/li\u003e\n  \u003cli\u003e🌿 \u003cstrong\u003eOrganic JAS certified since 2000\u003c\/strong\u003e — no pesticides, no chemical fertilisers, ever\u003c\/li\u003e\n  \u003cli\u003e🏔️ \u003cstrong\u003eKagoshima origin\u003c\/strong\u003e — volcanic soil, clean mountain air, wide temperature range = exceptional depth of flavour\u003c\/li\u003e\n  \u003cli\u003e👨‍👦 \u003cstrong\u003eSecond-generation family farm\u003c\/strong\u003e — our farmer carries on his father's legacy with the same commitment to quality\u003c\/li\u003e\n  \u003cli\u003e🌍 \u003cstrong\u003eSustainable farming\u003c\/strong\u003e — grown in harmony with nature to protect the land for future generations\u003c\/li\u003e\n  \u003cli\u003e🎁 \u003cstrong\u003ePerfect gift\u003c\/strong\u003e — a genuine farm-to-cup story behind every cup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAbout Our Farmer\u003c\/h3\u003e\n\u003cp\u003eNestled in the highlands of Kagoshima Prefecture, our farmer has been cultivating tea since 1967. In 2000, they became one of Japan's pioneers in obtaining full organic JAS certification across all their farms — over 32 hectares of pristine highland tea gardens. Today, the second-generation owner continues his father's mission: to grow honest, safe, and deeply flavourful tea the natural way, and share it with the world.\u003c\/p\u003e\n\n\u003ch3\u003eBrew Guide\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003ePlace one tea bag in your cup\u003c\/li\u003e\n  \u003cli\u003eHeat water to \u003cstrong\u003e70–80°C\u003c\/strong\u003e — do not use boiling water\u003c\/li\u003e\n  \u003cli\u003ePour over the bag and steep for \u003cstrong\u003e60–90 seconds\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eRemove the bag — squeeze out every last drop, as the sweetness is concentrated there\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e💡 \u003cem\u003eFor cold brew: place a bag in cold water and refrigerate overnight for a naturally sweet, refreshing iced green tea.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eContent: 10 bags × 5g | Total: 50g | Origin: Kagoshima Prefecture, Japan | Organic JAS Certified | Made in Japan\u003c\/em\u003e\u003c\/p\u003e","brand":"Japan Green Tea","offers":[{"title":"Default Title","offer_id":43934522310722,"sku":"JGT-KIRIGB-01","price":17.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6063\/7506\/files\/Green_Tea_Tea_Bags.jpg?v=1783318538"},{"product_id":"sencha-matcha-tea-bag-limited-edition","title":"[Best Before Dec 2026] Sencha + Matcha Tea Bag - LIMITED EDITION","description":"\u003cdiv style=\"border:2px solid #c98a1b;border-radius:8px;padding:12px 16px;margin-bottom:20px;background:#fffaf0\"\u003e\n\u003cp\u003e\u003cstrong\u003e🏷️ Best Before Sale — 30% OFF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBest Before: \u003cstrong\u003e12 December 2026\u003c\/strong\u003e. Enjoy before this date for peak flavour. Limited stock only.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"auto\"\u003e\u003cstrong\u003eSencha + Matcha Tea Bag - LIMITED EDITION\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eLIMITED EDITION 煎茶入り抹茶ティーバッグ - 限量版 Experience the perfect balance of crisp Shizuoka sencha and velvety matcha in every brew. This limited edition blend arrives in 10 premium tea bags, packaged in a beautiful reusable Japanese tin that makes an ideal gift or keepsake. Each cup delivers the bright, grassy notes of sencha complemented by matcha's smooth, umami-rich character. Ideal for those seeking a refined tea experience without the traditional whisking ritual. 🍃 Premium Shizuoka sencha | 🎁 Limited edition packaging | 🎨 Reusable Japanese tin included\u003c\/p\u003e","brand":"Japan Green Tea","offers":[{"title":"Default Title","offer_id":44272969089090,"sku":null,"price":12.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6063\/7506\/files\/encha_Matcha_Tea_Bag_-_LIMITED_EDITION.jpg?v=1784537459"}],"url":"https:\/\/www.japangreentea.com.au\/collections\/best-before-sale-30-off.oembed","provider":"Japan Green Tea","version":"1.0","type":"link"}